Man Turns Home Shed Into TripAdvisor’s #1 Fake Restaurant


Man Turns His Home Shed Into TripAdvisor’s #1 Fake Restaurant

I can only imagine the looks on celebrities faces when they finally got on the list for London's hottest new restaurant called the Shed and showed up to literally a tiny shed in a man's backyard.  

So how did VICE's Oobah Butler come up with this genius idea that tricked so many bloggers, celebrities, and foodies into thinking his Shed was the #1 restaurant on TripAdvisor?  Months of planning...

And it wasn't just the planning that helped him take his home Shed to the top-rated restaurant on TripAdvisor, no no no.  It took the work of dozens of people over the course of 8 months creating fake restaurant reviews and hours of PR hype which finally paid off when his phone began to ring with PR agencies and tv networks begging to create shows around his "Shed Restaurant".

The idea is simply genius and worth the watch.  All I can see in my head is Gordon Ramsay showing up like...



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