The son of Afro-Latino and Afro-Dutch parents, Sergio Lugo (the TH3RD) was born in New York City, raised in Gator Nation, and currently works for iHeart Media / North Florida as a digital content manager.


His holistic perspective, 2010's Twitter residency, and radical stances on sustainability, urban planning, and transportation policy have made Sergio a household name to few and an everlasting impression on many.


Sergio shamelessly publishes anything that fits within his brand including interviews with local musicians, hot takes about international ones he may favor, video games he'll stream but not necessarily, and that sweet sweet local North Florida content he loves so much.


Sergio graduated with a B.S. in Music Business from Full Sail University and is revels in immense gratitude every day its accreditation is recognized by most.