XL106.7 is playing that new-new, Sam Smith's "To Die For" on Friday, every hour from 6AM-10AM with Johnny's House and every other hour till 11PM!
Smith just released a teaser on Twitter for a Soho pop-up shop in London named - you guessed it - To Die For. The video sells the shop's aesthetically crafted sets fans can pose in, as well as the wild amount wigs available to purchase! They also tweeted the pop-up would be open Wednesday-Friday with a "special event" held in the space at 4PM.
The English powerhouse would go on today to reveal that this song would be the title track for their third studio album. To Die For is available for pre-order alongside the new single on Friday and releases May 1st.
Listen to the XL World Premiere on Friday below: